Friday 5 August 2011

Vermeer Inspired Photo Shoot





The White Orchid autumn floral collection is inspired by the Dutch painter Vermeer of 'The Girl with a Pearl Earring'fame.

Vermeer's still life paintings had a darkness which enhances the colours used to depict fruit and flowers in his work. The observation of light was prevalent and through the use of a 'view-finder' which he painted with, created images which were only possible through a keen eye for detail which resulted in a crisp and and 'moody' feel.

Tim Hollis a Weybridge based photographer, took on the task of recreating that mood and feeling through the use of a camera, capturing the same spirit.

I styled the various sets using some of Vermeer's favourite objects. The orange which was peeled, the apples rolling out of a pot, peaches so ripe you could almost
taste the juices and not forgetting the linen with lace borders on which all the objects rested... Of course, the colours picked up also form the palette of the autumnal flowers used to create our autumn collection.

I felt most creative when the shop is closed, as only then can I have the time to think and do these wonderful things, which are almost impossible when you are answering your customers' requests on a normal working day. Still, I must be grateful for everyone who walks through the door but in order to give them more reason to come back, one must continue to work a little harder in answer to the often asked question, "Where do you get your inspiration from?".

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